Kenya’s Struggling Uber Drivers Fear a New Competitor: Uber

Posted by OneTransitAdmin

NAIROBI, Kenya — James Njoroge, an Uber driver in Nairobi, earns barely $5 at the end of a grueling 10-hour workday ferrying customers through snarled traffic across the Kenyan capital. Now a new competitor is in town, threatening to undercut even these meager earnings.

That rival is none other than Mr. Njoroge’s own employer.

Uber in Kenya, already one of the company’s most affordable services in the world, charges customers in Nairobi, Kenya’s capital, a minimum fare of $2.90.